Tips On How To Increase The Search Engine Ranking Of Your Wordpress Site

By Ali Mehmood


Nowadays many website owners are trying to learn about search engine optimization (SEO) because search engines are the number one source of free traffic. Unfortunately getting to the first page of Google is much difficult than it used to be before algo updates such as Penguin and Panda.

1. You have to publish good content. This is the first step you need to take if you want to improve your blog's rank in SERPs. Google and other similar sites want to display good quality websites on their 1st result page. Therefore, it's important to create extraordinary articles that's helpful for all readers. Check out this article to learn how to optimize individual wordpress posts.

2. Keyword optimization is the key. Content material rich in search phrases will likely achieve greater rankings on SERPs and thus attract more targeted traffic. But there are a few things you'll want to bear in mind. Firstly, choose keywords sensibly. Most of the times, long search phrases are much better than their shorter counterparts. Secondly you should be very careful about keyword density. Including too many instances of the same keyword will do more harm than good.

3. Enhance your permalink structure. Search engines like Google pay special attention to the link structure. Links that are short and contain key phrases inside them operate much better than lengthy, unoptimized hyperlinks. In addition, the permalinks shouldn't show a date so that the content material appears fresh. Blog posts with dates can get "old" after a while thus losing their importance among website visitors.

4. Use the right theme. Your website's theme can have a huge impact on search engine performance. Using a theme that has too many graphics and scripts will increase loading time and have a negative impact on search engine rankings. A simple theme always works better than a fancy one.

5. Review your site's overall performance. Ensure that your site takes less than 3 secs to load. This is the average amount of time online surfers wait for a site to load before losing attention. Avoid using big images, pictures, slide shows or galleries on the landing page. Simple and efficient web layouts are more search engine friendly and have higher conversion rates.

6. Use catchy headings. While creating content you should pay special attention to the title. Even if you make it to the first page of Google, no one will visit your website if you have a poorly crafted title. Interesting titles can help you in attracting visitors to your wordpress site. It is also important to include the main keywords in the title.

7. Image optimization. Pictures are now used to optimize web pages more than to accessorize them. Naming your photographs in a manner that shows your primary keyword and wisely selecting the ALT attributes will help you increase your rank especially in image searches.

8. Share your link on social media sites. By sharing your site's links on twitter, Google+, Facebook and other social meta platforms you can increase your chances of getting picked up by search engine crawlers and getting a good rank. Social media is far more important for SEO today than it was a few years ago. Website that frequently go viral on social media platforms are considered authoritative by Google.

9. Use proper sentence structure. While writing articles for your wordpress site, use correct syntax, sentence structure and grammar. Every article should be interesting and relevant to your blog's general theme.

10. Wordpress SEO by Yoast. This plugin will help you review your wordpress site's content while increasing its search rankings. Using this program you will be able to add meta info to blog posts, use breadcrumbs, edit your robots.txt file and get an overview of what your blog will look like in search results. Simply speaking it's the most complete SEO solution for WordPress sites.

These are some effective ways to improve your Wordpress site's ranking in search engines. Once you have reached the first page of Google, you will keep getting free traffic without any effort.




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