From Penguin and Panda to Google's most recent Hummingbird, dealing with and surviving Google's Algo updates is one of the most challenging parts of running a successful online business. Knowing how to react, what to change or what to expect is nearly impossible and in most instances measures can only be taken once the update is released, and it's effects are widely known. Finding the right information is key to knowing how to get your sites back up and ranking quickly and effectively.
One of the best ways to keep on top is by reading and copying what professional online marketers are doing. There are many who make it their job to test various methods to see what is working, and what isn't. In some cases simple tweaks to your sites structure, link building or posting methods can help save your rankings.
Over the years Google recognized these tricks and penalized websites that employed them. Why? Because many of these websites were put up quickly, included poor content and were designed strictly to sell products. When you do an online search seeking an answer to a question, is that the type of website you want to be directed to? Of course not. You want the to to referred to a reputable site with good information and no hidden agenda. Over the years such websites have come to be known as "authority sites."
Adding a blog to your website and taking the time to add high quality content to your site on a regular bases is a good way to prepare for Google Search engine updates. Being careful not to purchase low quality links from foreign or questionable sites is also an important part of keeping Googles trust and ratings.
As an online marketer or blogger dealing with Google's Search Engine updates can seem daunting. But, if your site is quality content, spam free and has high quality links with a little tweaking and TLC you should be able to maintain your rankings fairly easily. Checking e-marketing blogs is a great way to make sure you know what works.
One of the best ways to keep on top is by reading and copying what professional online marketers are doing. There are many who make it their job to test various methods to see what is working, and what isn't. In some cases simple tweaks to your sites structure, link building or posting methods can help save your rankings.
Over the years Google recognized these tricks and penalized websites that employed them. Why? Because many of these websites were put up quickly, included poor content and were designed strictly to sell products. When you do an online search seeking an answer to a question, is that the type of website you want to be directed to? Of course not. You want the to to referred to a reputable site with good information and no hidden agenda. Over the years such websites have come to be known as "authority sites."
Adding a blog to your website and taking the time to add high quality content to your site on a regular bases is a good way to prepare for Google Search engine updates. Being careful not to purchase low quality links from foreign or questionable sites is also an important part of keeping Googles trust and ratings.
As an online marketer or blogger dealing with Google's Search Engine updates can seem daunting. But, if your site is quality content, spam free and has high quality links with a little tweaking and TLC you should be able to maintain your rankings fairly easily. Checking e-marketing blogs is a great way to make sure you know what works.
About the Author:
YouTube.com - Rank Recon is a news review site that reveals the truths & myths by providing a Rank Recon Review.
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