How Can Internet Marketing Assist Pikmin 3?

By Rob Sutter


Wii U is the kind of name which gamers will have mixed feelings about these days. To say that it has earned its fair share of criticism would be nothing short of an understatement and the divide that this system has created has been, to say the least, mind-blowing. That being said, can the upcoming Pikmin 3 help out the console's admittedly stagnant ways? I think that there's a chance for success, especially if the idea of Internet marketing is one which will come into play.

Nintendo is one of those names which people know about, even if it's within the most casual of standpoints imaginable. If this is the case, then I'd like to think that Pikmin is not the first name that many would have taken into consideration. Mario and Zelda are leagues above it as far as name recognition is concerned but this doesn't mean that there isn't an audience for it. In fact, many Nintendo loyalists have been able to enjoy the series which began on the Gamecube.

I can't help but feel like a smaller yet devoted following has been attached to Pikmin for quite some time. This series has not exactly been known for its realistic aesthetics, as you can imagine, but rather the portrayal of a natural yet creative environment. Of course, you'll always hear gamers that believe Nintendo should branch out and create something that's of a darker tone. Maybe it could be done but that has never exactly been Nintendo's field to cover and it's hard to say whether this will change or not.

If it were up to me, I would try to advertise Pikmin 3 utilizing Internet marketing efforts which are most fitting. By this, I mean utilize efforts that will be able to appeal to a younger demographic as well as one which has a childish mindset. After all, Nintendo has never been one to stick to one type of audience, no matter how much you hear about the contrary. Firms like fishbat will be able to tell you how important knowing the demographic is.

As far as sales so far are concerned, Pikmin 3 has actually proven itself rather well for a game tied to a console that doesn't have a strong install base yet. It told just a bit more than the first game during the weekend and I'd like to think that sales will only continue to mount. This doesn't even begin to include the downloadable versions which haven't been tallied, either. Even if this first-party identity may not have the biggest name, it could house the greatest potential.




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