If you're a realtor that seems to be struggling on the digital side of business, there's a possibility that poor search engine optimization is the culprit. Those that specialize in Long Island SEO will help you get found, but there are a few strategies that go into this. SEO can be quite sensitive, meaning that even the smallest oversight can have negative consequences. To get the most out of this endeavor as possible, make note of these do's and don'ts.
One of the biggest do's of Long Island SEO, especially for realtors, is to have a presence on as many platforms as possible. Google Places and Yelp are just a few examples, but it's in your best interest to create profiles on them. By doing so, you will be able to expand your presence, allowing others to easily research you. It also doesn't hurt that this will improve your rankings, which the likes of fishbat.com will attest.
You should also develop an extensive keyword collection for your SEO efforts. After all, one of the more common SEO goals is to be found for as many search terms as possible. This includes long-tail keywords as well, especially from a geographic standpoint. A realtor that works in Los Angeles, for instance, may want to include "real estate services in California" in their keyword collection. When numerous terms are focused on, one's digital presence is likely to expand.
What are some of the don'ts when it comes to SEO for realtors, you may wonder? For starters, you shouldn't simply build links without rhyme or reason. If your website has a blog section, your first inclination may be to link back to yourself. While this can have a benefit, it limits the degree of growth you can see. This is why you should try to obtain links from a number of sources, paid or otherwise, so that your link profile becomes more diverse.
It's also possible to create content that, simply put, doesn't put the user first. As search engines become more advanced, the focus on the user experience becomes that much sharper. Instead of writing content for said search engines, you should write for people instead. What this means is that you should focus on the quality of your content. Whether you're writing about the news or providing tips to your user base, your audience must come first.
One of the biggest do's of Long Island SEO, especially for realtors, is to have a presence on as many platforms as possible. Google Places and Yelp are just a few examples, but it's in your best interest to create profiles on them. By doing so, you will be able to expand your presence, allowing others to easily research you. It also doesn't hurt that this will improve your rankings, which the likes of fishbat.com will attest.
You should also develop an extensive keyword collection for your SEO efforts. After all, one of the more common SEO goals is to be found for as many search terms as possible. This includes long-tail keywords as well, especially from a geographic standpoint. A realtor that works in Los Angeles, for instance, may want to include "real estate services in California" in their keyword collection. When numerous terms are focused on, one's digital presence is likely to expand.
What are some of the don'ts when it comes to SEO for realtors, you may wonder? For starters, you shouldn't simply build links without rhyme or reason. If your website has a blog section, your first inclination may be to link back to yourself. While this can have a benefit, it limits the degree of growth you can see. This is why you should try to obtain links from a number of sources, paid or otherwise, so that your link profile becomes more diverse.
It's also possible to create content that, simply put, doesn't put the user first. As search engines become more advanced, the focus on the user experience becomes that much sharper. Instead of writing content for said search engines, you should write for people instead. What this means is that you should focus on the quality of your content. Whether you're writing about the news or providing tips to your user base, your audience must come first.
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