While Google and Apple compete for global technological supremacy, the old school Internet companies like Yahoo are left to try to find new ways to reinvent themselves. So far, Yahoo's CEO Marissa Mayer has managed some initial success, if modest, at the helm of the dominant search engine. She managed to beat earnings estimates and seems to be diligently trying to find new ways for Yahoo exploit its reach still significant and user base. The announcement that Google will be a new advertising partner with Yahoo only would be amazing if Mayer was not the CEO-and a former key player in Google.
But given its ties to Google, it makes perfect sense that the two companies would find a way to work together. And probably makes Google a little happy to be able to dance with Yahoo, although Microsoft has exclusive agreements in place with their research. It is reasonable to question how much value could have the relationship to Google, but it is certain that it will be profitable even if it's not notable enough.
Some analysts initially questioned whether such an agreement would be permissible under the terms of the agreement between Microsoft and Yahoo, but a Microsoft spokesman quickly explained that the agreement has been approved by all parties. Ultimately, it is unlikely that this deal amounts to much, other than some news about the fact that the two companies are collaborating with the tacit approval of Microsoft.
But given its ties to Google, it makes perfect sense that the two companies would find a way to work together. And probably makes Google a little happy to be able to dance with Yahoo, although Microsoft has exclusive agreements in place with their research. It is reasonable to question how much value could have the relationship to Google, but it is certain that it will be profitable even if it's not notable enough.
Some analysts initially questioned whether such an agreement would be permissible under the terms of the agreement between Microsoft and Yahoo, but a Microsoft spokesman quickly explained that the agreement has been approved by all parties. Ultimately, it is unlikely that this deal amounts to much, other than some news about the fact that the two companies are collaborating with the tacit approval of Microsoft.
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