3 Reasons Long Island SEO Specialists Recommend SSL Certificates

By Rob Sutter


If your goal is to have your website ranking, there are many fulfillments you'll have to require. One of the most overlooked is the implementation of an SSL, or secure sockets layer, certificate. Simply put, it's a form of security that's meant to protect your website. This is especially true for sites that require sensitive information to be exchanged. When it comes to the Long Island SEO advantages of SSL certificates, here are the 3 biggest ones.

One of the reasons why the likes of www.fishbat.com recommend SSL certificates, and perhaps the most notable, is that they are designed to encrypt sensitive information that's given and exchanged. For example, if you are looking to make a purchase or preorder on a website, you want to make sure that it's built with an SSL certificate. You can find out if it by looking at the "https" prefix before the site's URL. If said prefix exists, the site is protected.

An SSL certificate goes a long way in establishing and maintaining consumer trust, too. If you're looking to shop online, which sites are you most likely to do business with? It may be a given, but you will be immediately drawn to sites that are safe. In fact, approximately half of all online shoppers won't do business with sites that lack visible security seals. This is where the aforementioned "https" prefix comes into the picture.

What about the possibility of ranking better online with an SSL certificate? It's important to note that Google and other search engines are favorable toward sites that are secure, whether they're designed for ecommerce or not. Search engines are designed to provide users with the most relevant results, so it should come as no surprise that security will play a role. Simply put, having an SSL certificate will help you get found by more people online.

These are 3 reasons why, as a business owner, your website should have an SSL certificate installed. While you now understand why this level of security matters, knowing how to install it is another story. You can leave this in the hands of your marketing agency, but it's entirely possible to do it yourself. One of the downsides of the latter is that you may not know if it's properly installed. A specialist will not only install the SSL certificate but test your site to ensure it's been done correctly.




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