Fundamentals Of Runway Analysis And Shows

By Olivia Cross


Runway study is a process of studying the nature of runway and determining its essential features and relations. Designers uses different models to showcase their different outfits. Other companies and brands also showcase their collections. The role of a model is basically to promote designers product for instance outfit in different market in runway analysis.

The parade of moving bodies makes up an essential feature of a fashion show, and has given rise to the modeling profession as well as to a range of conventions of movements, poses and looks. It is accompanied by music which emphasizes the rhythm of movement and blocks out other sounds from the overall impression. The moving bodies are predominantly female models.

Runway models are supposed to have 5.7 inch height for the female and 5.11 inch for male, weight also is a factor and they have to be outstanding in their appearances especially high cheekbones, well defined eyes and bee stung lips like. Being brave should be a great attribute due to struck the runway with a lot of strength and passion. The audience, models, photographers and designers makes a fashion show a success.

During the show, models have to constantly change clothes, makeup, walk, turn and stand in order to demonstrate the garments they are wearing. Clothes are the most advertised product since it conveys one aspect of an individual choice about how they represent themselves to the world.

The most successful models are booked by companies to advertise their product because they will get more attention from the target population hence they will end up buying and designers product. They also make their own cloth line or perfume or other products, they also launches their television shows and reality shows, some professional models appear to the most successful magazines. They also opens modeling agencies to inspire upcoming models.

These catwalk shows are different according to cultures. It encourages cultural diversity, as a result, models are identified in different forms which include supermodels who are recognized as high fashion models, plus size cat walkers represent the people who are plus sized. Fitness models usually advertise the way to shape up your body simply by exercising and visiting the gym. Health models basically advertise the way to eat proper food and good personnel hygiene.

Models walking down the platforms is a way of advertising products to the audience who most of the times are the customers or royal clients. Most celebrity purchases items when they attend these events. If they have an interest they can make orders automatically hence promoting the designer and creating wealth.

In the world today the runway being a female dominated industry is now having male models on the show. This has benefited the designers who makes male outfits and it has opened an opportunity for both the designer and the model due to job creation.




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