Long Island SEO & 3 Common Missteps On Google

By Robbie Sutter


To say that ranking on Google is important would be putting it lightly. In this day and age, Internet is the biggest platform for business, seeing as how just about everyone has access to it. Even though Long Island SEO efforts can help to make this a reality, there are errors which can be made by those who aren't as knowledgeable about Google. For greater rankings to be seen, here are 3 of the errors in question that are worth taking a look at.

As firms such as fishbat will tell you, Google rankings can be harmed by inaccurate contact information. While false information in general can be harmful, users on Google rely on the accuracy of contacts, whether it's a matter of phone numbers or otherwise. Suffice it to say, placing misleading details on a webpage can result in its drop on Google. As a result, this is going to be one of many fields in which Long Island SEO services will incorporate.

Another talking point that is worth covering has to do with keyword saturation. I am sure that everyone knows about how certain keywords should not be used over and over again, as this can result in spam-like content that very few people will find engaging. However, I think that it is just as important to look at how particular keywords are relied on more than others. This can result in decreased Google rankings, and using a number of keywords, in moderation, can help to avoid this.

It's also worth noting that loading speed, as it relates to websites, may adversely affect rankings. Keep in mind that the general Internet user is not going to wait terribly long for a website to load up, regardless of the services that said website can offer. Instead, more immediate gratification is going to be highlighted. For a brand to reach a higher ranking, on Google, a loading speed of around 3 seconds or so is going to be of the utmost importance.

Over the course of time, businesses stand the chance of moving up and down on Google. In order for the former to occur, it's clear that certain errors must not only recognized but worked around to ensure that the greatest levels of quality are seen. Fortunately, this is a process that can be handled with the usage of Long Island SEO and the services it contains. Organic, effective measures can be taken, resulting in rankings which can only be described as ideal.




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