And Your Web Pages Are Your Products...
Make every single page of content worthy of your business.
The majority of your website's pages are vital because every page of your site has a chance to be indexed by the search engines. This is Google in the United Kingdom, because it has almost a 90% hold on search activity. In the USA it's 61%. You may maximise the possibility of a page being indexed if you can prove to Google that you've put thought and rigour into your page content. What this means is producing a page that is providing a sufficient amount of unique and engaging content. If a page on your site is not indexed, you have not been able to satisfy Google enough for it to consider your page worthy of being included in their index. Essentially, they do not think its up to scratch enough to be viewed by their users.
Learn From Your Competitors
You can learn a lot about what could be deficient with your website page by taking a quick look at your competitor's sites. The general standard of the pages that you visit will inform you about the standards you want to achieve and exceed, if your financial position and time allows.
Your Message
A succinct message delivered adequately is far better than a poor message delivered with bells and whistles! Looking at your competition will assist you in deciding how well you will need to deliver your message. Make sure you are clear about what you will be saying and what you'll be asking your visitors to do. Think carefully about what words, images and even video would compel a prospect buy from you instead of one of your competitors. When you're clear about your message only then can you develop the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat each page of your website as if you're going to put it on on show for possible buyers to look at. If the product you put on a shelf looks uncared for nobody will buy it. If the product does not provide enough information it's the same thing.
The Factors That Matter To Google
There are no mysteries to what Google pays attention to and uses. If you do not pay attention to these factors the prospects of your page being indexed are almost zero. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). The list below contains all the on-page SEO elements that make up a web page. Some are not seen by the human eye but they are checked by the search engine crawlers and are therefore extremely important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that mean something. If it does it will mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives a good idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' isn't useful yet it is the same page address as the one above, however it's the raw page address. If you have control over your page addressing you must make sure the address makes sense to a human being and that it directly reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Like the URL the Page Title is important and it's definitely an element that influences how high a page will rank. The Page Title is what appears in the tab of your browser. What you want to include in your page title are words you would like your page to be known for but at the same time you don't want to use the same sequence of words on multiple pages. It is important you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a web site are the same.
H1 Tag - Regard It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a very clear notion of what the content of the page is about.
Meta Description - Your Advert
This is undoubtedly one of the most neglected elements and yet it's one of the most important. This is what Google will serve up if it decides your content is worthy of showing in search results. It needs to be produced with a call to action. If you don't write a Meta Description Google will choose for you what it will show and this is usually not advisable.
Image File Names And Attributes
Search engines are unable to translate what an image is about, they only know there is an image there. The file name you give to an image assists a search engine figure out what the image is about. In addition to this the search engines inspect the alt tag and the title tag fields that can be associated with pictures. These fields give further opportunities to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
It's a fine balance between having too many words and having too few. Users are sometimes put off by having to read a lot , however , they're going to leave your page if they not able to find enough detail. What's clear is that Google does not like pages that are light on words. It is very important to organize the words in a way that keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In conclusion as a website owner you need to regard your site pages like you would products you are putting on show. If your products look unappealing you cannot expect people to show interest in them. The same is true for the search engines.
If you would like your site pages to be indexed you have got to make sure you feed the search engines with what they are searching for from content. If you would like your internet site pages to be recognized by visitors you have got to make sure they can see that you've put some effort into producing valuable content.
Make every single page of content worthy of your business.
The majority of your website's pages are vital because every page of your site has a chance to be indexed by the search engines. This is Google in the United Kingdom, because it has almost a 90% hold on search activity. In the USA it's 61%. You may maximise the possibility of a page being indexed if you can prove to Google that you've put thought and rigour into your page content. What this means is producing a page that is providing a sufficient amount of unique and engaging content. If a page on your site is not indexed, you have not been able to satisfy Google enough for it to consider your page worthy of being included in their index. Essentially, they do not think its up to scratch enough to be viewed by their users.
Learn From Your Competitors
You can learn a lot about what could be deficient with your website page by taking a quick look at your competitor's sites. The general standard of the pages that you visit will inform you about the standards you want to achieve and exceed, if your financial position and time allows.
Your Message
A succinct message delivered adequately is far better than a poor message delivered with bells and whistles! Looking at your competition will assist you in deciding how well you will need to deliver your message. Make sure you are clear about what you will be saying and what you'll be asking your visitors to do. Think carefully about what words, images and even video would compel a prospect buy from you instead of one of your competitors. When you're clear about your message only then can you develop the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat each page of your website as if you're going to put it on on show for possible buyers to look at. If the product you put on a shelf looks uncared for nobody will buy it. If the product does not provide enough information it's the same thing.
The Factors That Matter To Google
There are no mysteries to what Google pays attention to and uses. If you do not pay attention to these factors the prospects of your page being indexed are almost zero. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). The list below contains all the on-page SEO elements that make up a web page. Some are not seen by the human eye but they are checked by the search engine crawlers and are therefore extremely important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that mean something. If it does it will mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives a good idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' isn't useful yet it is the same page address as the one above, however it's the raw page address. If you have control over your page addressing you must make sure the address makes sense to a human being and that it directly reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Like the URL the Page Title is important and it's definitely an element that influences how high a page will rank. The Page Title is what appears in the tab of your browser. What you want to include in your page title are words you would like your page to be known for but at the same time you don't want to use the same sequence of words on multiple pages. It is important you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a web site are the same.
H1 Tag - Regard It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a very clear notion of what the content of the page is about.
Meta Description - Your Advert
This is undoubtedly one of the most neglected elements and yet it's one of the most important. This is what Google will serve up if it decides your content is worthy of showing in search results. It needs to be produced with a call to action. If you don't write a Meta Description Google will choose for you what it will show and this is usually not advisable.
Image File Names And Attributes
Search engines are unable to translate what an image is about, they only know there is an image there. The file name you give to an image assists a search engine figure out what the image is about. In addition to this the search engines inspect the alt tag and the title tag fields that can be associated with pictures. These fields give further opportunities to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
It's a fine balance between having too many words and having too few. Users are sometimes put off by having to read a lot , however , they're going to leave your page if they not able to find enough detail. What's clear is that Google does not like pages that are light on words. It is very important to organize the words in a way that keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In conclusion as a website owner you need to regard your site pages like you would products you are putting on show. If your products look unappealing you cannot expect people to show interest in them. The same is true for the search engines.
If you would like your site pages to be indexed you have got to make sure you feed the search engines with what they are searching for from content. If you would like your internet site pages to be recognized by visitors you have got to make sure they can see that you've put some effort into producing valuable content.
About the Author:
Mark Byers is the M. D of WD4T. Mark has been involved with the web for more than twenty years and specialises in optimising web sites to increase visitors and convert those visitors into customers. In addition to WD4T and it's clients, he also provides consultancy services to a range of digital agencies. Mark has written many articles on strategy and planning, web site design and optimisation.
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