Marketing On Facebook? Try The Perfect Audience Platform Re-Targeting Solutions

By Ismail Abraham


If you're marketing real physical products on Facebook, you've probably been faced with the challenge of updating product information on your Facebook pages and anywhere else on Facebook here you post product information. If you've been updating product information manually, it's time to get a hold of the Perfect Audience platform re-targeting solutions. What are re-targeting solutions?



The company first offered its product in 2012 but it recently offered a new version of its product. Right now, you can use it on Facebook in order to re-target audiences with your ad campaigns. How does it work? First, you connect your Google Merchant Accounts and then import product feeds.

The Perfect Audience platform is a popular. When it first launched in 2012, it was only used to promote 300,000 products. Fast forward to 2014 and it's being used to promote 800,000 products.

The new version of the Perfect Audience platform can still do that but with one big difference - you can segment your website's visitors based on the pages they viewed, their geography, time of the day when they viewed your ads. You can also exclude segments of visitors, like those who have already bought from you (converted visitors).

In order to use the Perfect Audience platform, you need to have a Google Merchants account in order to create product feeds. It then crawls the product feeds of different merchants and reflect any changes in the price as well as inventory. The best way to know how this product actually works on Facebook is by buying the product and practicing with it until you're comfortable with it.

For those who are marketing on Twitter, the Perfect Audience platform recently released a Twitter version in beta mode. From here on out it is important to invest some time into self-service re-targeting. Learn how to use it and apply it to your marketing efforts on Facebook. By doing this you will help maximize your time as you market on social media.




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