How To Optimize Your Website For The Search Engines

By Sook McAllister


Search Engine Optimization is the process of getting your website listed as high as possible in the rankings of the major search engines. The difference in page hits between being on the 1st page of results and the 5th page can be huge. These tips will help you learn the ins and outs of increasing your page rank.

Search engine optimization is a useful tool for businesses new to the internet market. While Google and other search engines may seem complex, their algorithms are very similar. Companies such as Google utilize bots that prowl the internet for specific content. If your website has the content it is seeking, your page will be listed higher among search results. In other words, search engine optimization pays for itself in publicity.

Obtaining your search engine optimization goals can be made easier by using graphics and images. Use low resolution images because high resolution images will increase loading time. Key words within the images themselves will be read by search engine spiders. People enjoy seeing images and graphics on a website and it can help describe your article, blog or product as well as produce search engine results for optimal traffic to your site.

Even saved images and video files on your server can present an opportunity to increase in the rankings, so be sure that you're always saving files with keywords. For example: If you have an image on your site dealing with weight loss, like a before-and-after photo, make sure you include a relevant keyword in the title when you save the image.

Don't forget to fill in the 'About Me' boxes of all of your social media and forum memberships. These locations are often overlooked, and yet they are the perfect location for a quick elevator pitch on your business. Be sure to include your web address and any social media user names you want to promote.

One wonderful way to drive mare attention to your marketing site is to add a resource section to your site. By doing this, you can get more visibility on search engines. This inevitably will get you more traffic. Additionally, this resource section will most likely attract more potential customers.

Choose an easy to remember domain name relating to your product line. For instance, "widgetsrus.com" works well for a site selling widgets. Not only will it be easier for customers to find your website, but search engines will pick up on the related words to direct a lot more traffic your way.

When you are about to hire a search engine optimization company, it is important that you research into the company and all of the different tactics the company uses. You should always ask questions. Some good questions to ask include things that have to do with the risks of using their company's service.

There is no doubt that a grasp of the importance of search engine optimization and how to apply it will help your overall profitability. Utilizing SEO is a practical choice that you have to embrace to compete in any online forum. This article has given you the groundwork to build upon so that you can maximize your online potential.




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