Search engine optimization can do more than just promote your affiliate product, it can repair an online reputation. Reputation management is extremely difficult to do yourself, but not impossible. In order to repair your online image, you have to gain as much online real estate on the major search engines and push the negative reviews like ripoff report or similar sites to the second or third page. Some companies are really good at this, while some have no clue. If that someone is you, you may find this article very useful. I've looked at a couple companies that are doing great things, one in particular, Veritas Inc Atlanta. The Veritas Inc reviews are not great. However, they are in the process of getting some great results. In this article, I will explain what they have been doing.
Reputation management focuses on one primary function. Giving relevant information to people who are looking for it is the primary objective. In today's day and age, many people like to look at gossip and negative news a lot more than positive news. Just think about it for a minute, when you were in school, what was everyone gossiping about? Good things or bad things? Maybe you got involved in the conversations, maybe you didn't, but one thing is for sure...people love negative news. You know what people like even more than negative reviews? Videos! Check out this http://www.careerbuilder.com/Jobs/Company/C8D0P876JZH3LND8GQW/Veritas-Inc/ video page to see an example of what this article focuses on.
This in itself makes reputation management efforts very difficult. Once your personal name or your company's name gets listed on ripoff report, scam sites, or complaints discussion boards, it can be very difficult to get people to click on the results that are anything besides those reports. Difficult does not mean impossible. Veritas Inc Atlanta has discovered a way to rise above the complaints and negative reviews. The company has been able to display themselves in a more positive image to people looking for their company.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
Reputation management focuses on one primary function. Giving relevant information to people who are looking for it is the primary objective. In today's day and age, many people like to look at gossip and negative news a lot more than positive news. Just think about it for a minute, when you were in school, what was everyone gossiping about? Good things or bad things? Maybe you got involved in the conversations, maybe you didn't, but one thing is for sure...people love negative news. You know what people like even more than negative reviews? Videos! Check out this http://www.careerbuilder.com/Jobs/Company/C8D0P876JZH3LND8GQW/Veritas-Inc/ video page to see an example of what this article focuses on.
This in itself makes reputation management efforts very difficult. Once your personal name or your company's name gets listed on ripoff report, scam sites, or complaints discussion boards, it can be very difficult to get people to click on the results that are anything besides those reports. Difficult does not mean impossible. Veritas Inc Atlanta has discovered a way to rise above the complaints and negative reviews. The company has been able to display themselves in a more positive image to people looking for their company.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
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To see a great example of this method to boost a search result for your personal company's identity, make sure to go and visit Veritas Inc. Veritas has done a nice job getting this page to rank well
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