With the recent Panda and Penguin modifications, many of the old tricks that used to make websites number one in the SERPs no longer have value. Google now needs written content to possess a natural movement, and for site owners and search engine optimization professionals to concentrate more on quality as an alternative to quantity. Consequently, it's not the end of it all for SEO. There are still techniques that will help enhance your Google position.
At the center of the issue is the users' connection with articles and other content. They care about it, and they are more likely to return to your site if they find your subject matter useful. Quantity is out and quality is in. Keywords and phrases that don't sound right, written content for the sake of it, poorly written pages - these all add up to a site which will not work. If you want return website visitors, top quality subject matter is key.
Still contained in Google's algorithm is standing. Your website's authority is based upon how many other sites connect to your own. This authority goes through the roof if the sites that link to you possess a high position themselves. Your initial step to obtaining inbound links is to have top quality subject matter on your site. More and more people will connect to you if they believe you to be delivering beneficial information. An additional way to raise the number of backlinks to your website is to submit your site to web and article publication sites. Guest posts and blog comments all go a long way to help your authority, in addition to connecting to social network websites like Facebook, Twitter and LinkedIn.
Another approach to boosting your ranking is to use an approach called tiered link building. Websites are created on different tier levels - one that links the other to the end destination which is your money site. You could have a number of sites linking to your money site - these are referred to as your tier 1 sites. Sites that link to tier 1 websites are referred to as tier 2 sites, and so forth. This helps your money website avoid getting disciplined by Google, as it doesn't like it when one website has a huge amount of inbound links.
Finally, a website will need search engine optimization techniques to achieve its goal. There's no use having a website if you aren't apparent to your target market. These four pillars of SEO in 2013 can help you improve your Google position, and concurrently keep site visitors coming back for more.
At the center of the issue is the users' connection with articles and other content. They care about it, and they are more likely to return to your site if they find your subject matter useful. Quantity is out and quality is in. Keywords and phrases that don't sound right, written content for the sake of it, poorly written pages - these all add up to a site which will not work. If you want return website visitors, top quality subject matter is key.
Still contained in Google's algorithm is standing. Your website's authority is based upon how many other sites connect to your own. This authority goes through the roof if the sites that link to you possess a high position themselves. Your initial step to obtaining inbound links is to have top quality subject matter on your site. More and more people will connect to you if they believe you to be delivering beneficial information. An additional way to raise the number of backlinks to your website is to submit your site to web and article publication sites. Guest posts and blog comments all go a long way to help your authority, in addition to connecting to social network websites like Facebook, Twitter and LinkedIn.
Another approach to boosting your ranking is to use an approach called tiered link building. Websites are created on different tier levels - one that links the other to the end destination which is your money site. You could have a number of sites linking to your money site - these are referred to as your tier 1 sites. Sites that link to tier 1 websites are referred to as tier 2 sites, and so forth. This helps your money website avoid getting disciplined by Google, as it doesn't like it when one website has a huge amount of inbound links.
Finally, a website will need search engine optimization techniques to achieve its goal. There's no use having a website if you aren't apparent to your target market. These four pillars of SEO in 2013 can help you improve your Google position, and concurrently keep site visitors coming back for more.
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