Before search engine optimization is carried out by a specialist or firm, preliminary work is required. This is where a Long Island SEO audit, which evaluates how well a website is doing from an SEO standpoint, will be carried out. If you're familiar with marketing, you might be familiar with this term. For those that aren't, but would like to see greater visibility across various search engines, here is what you should be aware of.
One of the essential pillars of an SEO audit is mobile-friendly web design. According to companies like fishbat, it's more important now, than ever before, for a website to be responsive. In other words, it should provide just as smooth of an experience on a smartphone as it does on a traditional desktop computer. Search engines pick up on this and rank websites accordingly. This is the main reason SEO specialists recommend this practice.
Another pillar of a solid SEO audit is the litany of backlinks that direct to the company's website. Anyone that's well-versed in SEO will tell you that links influence rankings, perhaps more than anything else. What the audit in question will assess, though, is the quality of said links and the number of platforms they're located on. The more reputable links a business has, across various sites, the better they will rank.
SEO audits are run to assess bugs that company websites may be riddled with, too. One of the ways to determine if said bugs exist is by seeing how long it takes to move from one internal page to the next. Does it take more than three seconds or so to do? This is just one example, but it could be evidence of a deeper, technical problem. If the aforementioned audit is carried out, it will be able to pinpoint these errors, which will make fixing them easier.
The final pillar of an SEO audit is a call to action. Now that you know what your business' website is doing right and wrong, an approach must be taken to ensure that the latter is corrected. While it's important to address the issues at hand, it's even more vital to remedy them. This is where a CTA comes into effect, so make note of the issues that are presented and develop a strategy that will, in theory, lead to better SEO.
One of the essential pillars of an SEO audit is mobile-friendly web design. According to companies like fishbat, it's more important now, than ever before, for a website to be responsive. In other words, it should provide just as smooth of an experience on a smartphone as it does on a traditional desktop computer. Search engines pick up on this and rank websites accordingly. This is the main reason SEO specialists recommend this practice.
Another pillar of a solid SEO audit is the litany of backlinks that direct to the company's website. Anyone that's well-versed in SEO will tell you that links influence rankings, perhaps more than anything else. What the audit in question will assess, though, is the quality of said links and the number of platforms they're located on. The more reputable links a business has, across various sites, the better they will rank.
SEO audits are run to assess bugs that company websites may be riddled with, too. One of the ways to determine if said bugs exist is by seeing how long it takes to move from one internal page to the next. Does it take more than three seconds or so to do? This is just one example, but it could be evidence of a deeper, technical problem. If the aforementioned audit is carried out, it will be able to pinpoint these errors, which will make fixing them easier.
The final pillar of an SEO audit is a call to action. Now that you know what your business' website is doing right and wrong, an approach must be taken to ensure that the latter is corrected. While it's important to address the issues at hand, it's even more vital to remedy them. This is where a CTA comes into effect, so make note of the issues that are presented and develop a strategy that will, in theory, lead to better SEO.
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