Creating URLs seems like a no-brainer. After all, if you don't have these, people won't be able to visit your website or the numerous internal pages it contains. With that said, you may not be aware of the Long Island SEO impact that a single URL can have if composed properly. With these do's & don'ts in mind, not only will you be able to rank well, but you'll find yourself obtaining more business from a digital standpoint.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T utilize underscores for URL readability. As a matter of fact, this is why you should rely on hyphens if you want to rank. This will help break up the various words in your URLs, meaning that search engines will be able to read them more effectively. What this results in, provided the right strategy is implemented, is an increase in rankings. Reputable authorities on marketing such as www.fishbat.com will say the same.
DO implement keywords of importance. Keywords are, simply put, the words that you'd like to rank for if someone were to search for you. While it's important for these terms to be present in the digital content you create, they should be located in designated URLs as well. Make sure that they're located between hyphens, too, as covered earlier. If these requirements are met, the possibility of ranking will be that much greater.
DON'T forget to build URLs for the future. If there's one statement that will remain true regarding digital marketing, it's that it will routinely change. What this means is that your URLs should be built for the future. Make sure that they are concise. In addition, limit the number of redirects on your site for the sake of user-friendliness. By future proofing your site, you won't have to worry too much about making heavy modifications to URLs moving forward.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T utilize underscores for URL readability. As a matter of fact, this is why you should rely on hyphens if you want to rank. This will help break up the various words in your URLs, meaning that search engines will be able to read them more effectively. What this results in, provided the right strategy is implemented, is an increase in rankings. Reputable authorities on marketing such as www.fishbat.com will say the same.
DO implement keywords of importance. Keywords are, simply put, the words that you'd like to rank for if someone were to search for you. While it's important for these terms to be present in the digital content you create, they should be located in designated URLs as well. Make sure that they're located between hyphens, too, as covered earlier. If these requirements are met, the possibility of ranking will be that much greater.
DON'T forget to build URLs for the future. If there's one statement that will remain true regarding digital marketing, it's that it will routinely change. What this means is that your URLs should be built for the future. Make sure that they are concise. In addition, limit the number of redirects on your site for the sake of user-friendliness. By future proofing your site, you won't have to worry too much about making heavy modifications to URLs moving forward.
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