There are many elements of Internet marketing that Long Island SEO accounts for. One of the most important, believe it or not, is the optimization of photos on website. These visual elements are designed to draw users in, but you may not know that they can be tailored for the sake of rankings. For a better understanding of how this process can be done, the following do's and don'ts are worth keeping in mind.
DO know the image types that are available to you. If you've been online for any length of time, you'll know that images come in many types. Static photographs are common, but the recent popularity of GIFs cannot be overlooked. As a matter of fact, it can be argued that these are valuable for Long Island SEO due to how engaging they can be. Knowing your options is one of the best ways to optimize your images.
DON'T make your photos too big. According to reputable authorities such as fishbat.com, carefully sizing your images is essential. After all, if they're too big, chances are that more time will be needed to load them. In turn, the performance of your website might be hindered to the point where your rankings fall. If you're careful with this, however, you won't have to worry about losing valuable SEO momentum.
DO be mindful of the names you give your pictures. Image files aren't without their names, and some will be more useful for SEO purposes than others. If you go with generic names that contain mostly numbers before ending in ".jpg," for example, chances are that Google won't recognize your files. By editing these names so that they're more closely related to your products and services, you can rest easy knowing that a greater SEO benefit will be obtained.
DON'T forget about testing. Even if you're confident about your images, from their file types to the names they possess, you shouldn't let them go untested. See how well your pages run with said images in place. If there seems to be more slowdown than expected, it's in your best interest to back to the drawing board and see what can be improved upon. This will make a huge difference, not only for SEO purposes but the functionality of your website to boot.
DO know the image types that are available to you. If you've been online for any length of time, you'll know that images come in many types. Static photographs are common, but the recent popularity of GIFs cannot be overlooked. As a matter of fact, it can be argued that these are valuable for Long Island SEO due to how engaging they can be. Knowing your options is one of the best ways to optimize your images.
DON'T make your photos too big. According to reputable authorities such as fishbat.com, carefully sizing your images is essential. After all, if they're too big, chances are that more time will be needed to load them. In turn, the performance of your website might be hindered to the point where your rankings fall. If you're careful with this, however, you won't have to worry about losing valuable SEO momentum.
DO be mindful of the names you give your pictures. Image files aren't without their names, and some will be more useful for SEO purposes than others. If you go with generic names that contain mostly numbers before ending in ".jpg," for example, chances are that Google won't recognize your files. By editing these names so that they're more closely related to your products and services, you can rest easy knowing that a greater SEO benefit will be obtained.
DON'T forget about testing. Even if you're confident about your images, from their file types to the names they possess, you shouldn't let them go untested. See how well your pages run with said images in place. If there seems to be more slowdown than expected, it's in your best interest to back to the drawing board and see what can be improved upon. This will make a huge difference, not only for SEO purposes but the functionality of your website to boot.
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