The giant of social networking, also known as Facebook, global market share mobile ads revenue was a little over 3 billion dollars in 2013. The company is continuing to see growth in this area, and it has its sight set on tech giant Google's mobile ad market share.
Google has close to 90% of its share in the mobile search industry, and it continues to rise through the use of smartphone, tablets and other mobile devices with the use of its ads and apps. You also have an increase in Google's apps with Android operating systems with app sales on its play store.
Let's just take a look at Google's mobile ad spending which is expected to grow in the next few years due to increasing budgets. This growth is fueled by the increase in internet traffic from these mobile devices. According to eMarketer, the Global Mobile ad spending has increased to 105% and it's now worth about $17.96 billion. These are just figures from last year, yet we predict that it is poised to grow to $31.45 billion this year and $94.91 billion by 2018.
The main reasons of why Google dominates in the mobile search ads industry is its reach among the majority of mobile phone users. ComScore reports that Google sites ranked as the top web property on smartphones in the U.S, reaching an 89.4% of its mobile media audience (figures based on the use of its app for browsing).
The fast rate at which mobile ads have gained traction and Facebook's ad revenue has further cemented Facbook's future in digital mobile advertising. Google and Facebook have now cemented their places at the top of the digital ad market, and they account for over 2/3 of the spending that is conducted in this industry. This figure is only expected to increase as more people use their mobile devices to make purchases.
Google has close to 90% of its share in the mobile search industry, and it continues to rise through the use of smartphone, tablets and other mobile devices with the use of its ads and apps. You also have an increase in Google's apps with Android operating systems with app sales on its play store.
Let's just take a look at Google's mobile ad spending which is expected to grow in the next few years due to increasing budgets. This growth is fueled by the increase in internet traffic from these mobile devices. According to eMarketer, the Global Mobile ad spending has increased to 105% and it's now worth about $17.96 billion. These are just figures from last year, yet we predict that it is poised to grow to $31.45 billion this year and $94.91 billion by 2018.
The main reasons of why Google dominates in the mobile search ads industry is its reach among the majority of mobile phone users. ComScore reports that Google sites ranked as the top web property on smartphones in the U.S, reaching an 89.4% of its mobile media audience (figures based on the use of its app for browsing).
The fast rate at which mobile ads have gained traction and Facebook's ad revenue has further cemented Facbook's future in digital mobile advertising. Google and Facebook have now cemented their places at the top of the digital ad market, and they account for over 2/3 of the spending that is conducted in this industry. This figure is only expected to increase as more people use their mobile devices to make purchases.
About the Author:
Facebook.com - Traffic Mice is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Traffic Mice Review.
No comments:
Post a Comment