Beginner In SEO? Try These Tips!

By Natividad Polemeni


When you search for something on the internet using a search engine, how often do you go past the first page of results? If you're like most people, you don't need to go past page one to find what you want. And that's why your website needs search engine optimization, or SEO. Here are a few ways to make sure your site shows up at the top of the list.

When building your site using SEO techniques, pay attention to your site's theme. If all of the pages on your site are related to a similar theme, this boosts the rating of every page on your site. To make your site appear to be on a theme, use similar keywords and synonyms on all the pages.

Getting your website to the top of a search page can be aided by posting regularly on your site. If you consistently contribute useful information to the online community, then search engines will note this and promote your site for it's unique and meaningful content. In addition, you will likely have more visitors to your site to read the fresh content that you post, and this will help promote you in search results as well.

When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them PageRank. Directories from the main site, however, have the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the same PageRank as mysite.com, but store.mysite.com won't.

While trying to optimize search engine results do not use frames. Frames can ruin a website's encounter with search engines. Search engines do not recognize frames as websites. If your website applies and uses frames, search engines will only index the home page and there is no guarantee the search engine will even do that!

Research what your customers are searching for and respond to their needs. It is important to create content that relates to the keywords your visitors are actually typing in when they use a search engine. Generate additional content for searches that are top choices among your visitors and create new content based off of popular queries you have not yet covered.

Stay away from search engines that ask you to pay to be involved. There are hundreds of search engines that will list your site for free, some without even having to submit your details. Any site that charges for a simple listing is not only unethical, but likely an ineffective site.

Don't let your websites URLs look like this: http://exampledomain.com/?session_id=37. These URLs come from session ID or dynamic addressing. While such systems can help you organize complex websites, note that the URLs they generate don't say anything about the pages they reference. Permanent, descriptive URLs are another place you can include keywords for search engines to pick up when they index your site.

Any type of site or blog you're building needs to be optimized so that a search engine can crawl it with its search spiders, grab it, and lift it up in the ranking system. The tips contained within this article shed some light on how you can do that, but now it's up to you to actually get busy doing it.




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